Every decision is grounded in purpose. We design with clarity, not guesswork.

Our approach is Intentional

Nothing is added without meaning. Simplicity is a choice.

Our approach is Collaborative

We work with you, not above you, guiding, refining, and building together.

Our approach is Strategic

Soumed Studio is led by SOU, brand strategist / creative director, and MED, brand designer. Working closely as a duo, we build considered brands through a balance of strategy and design. Our approach is collaborative and intentional,  taking the time to understand each business, its goals, and the story it needs to tell.

We believe strong brands are built with clarity, purpose, and care. If you’re building something meaningful and thinking long term, we’d love to work together.

Based in Morocco, working worldwide.

With experience building brands from the ground up, we’ve learned that what lasts is never accidental. The strongest lasting brands? They are rooted in clarity, a clear vision, a thoughtful strategy, and an identity designed to grow over time.

OUR SERVICES

We design brand systems for founders who care about clarity, longevity, and meaning. Our services are flexible and collaborative, shaped around what your brand needs now, and where it’s going next.

BRAND IDENTITY

We create visual identities rooted in strategy, not trends. Every element is designed to work together, resulting in a brand that feels clear, confident, and aligned from the inside out. Includes:

• Brand strategy & positioning

• Art & creative direction

• Logo suite

• Core typography & color palette

• Brand guidelines

For more info, explore the 2026 Studio Guide. Every project is approached with flexibility and care, so feel free to get in touch with what you have in mind.

WEBSITE BUILDING

Your website should reflect the same care as your brand. We design calm, intuitive websites that communicate clearly and grow with your business over time. Includes:

• Website strategy & creative direction

• Custom design (Squarespace / Shopify)

• Mobile optimisation

• Basic SEO

• Launch support

For more info, explore the 2026 Studio Guide. Every project is approached with flexibility and care, so feel free to get in touch with what you have in mind.

SOCIAL BRANDING

We design social systems that support your brand without overwhelming it, helping you show up consistently while staying aligned with your wider identity. Includes:

• Social creative direction

• Custom post & story templates

• Highlight covers

• Feed design

For more info, explore the 2026 Studio Guide. Every project is approached with flexibility and care, so feel free to get in touch with what you have in mind.

ADDITIONAL DESIGNS

You can add as many brand collaterals as you need to the package you are interested in to meet your specific needs. Includes:

• Business Card

• Thank You Card

• Product Label

• Packaging Design

• Pricing Lists

• Menu Card

• Hang Tags...

For more info, explore the 2026 Studio Guide. Every project is approached with flexibility and care, so feel free to get in touch with what you have in mind.

"I wanted to sincerely thank you for your incredible work on the project. Your patience, especially in the face of my many indecisions, has been truly appreciated, and the final result is beyond what I had imagined. I am more than satisfied, I'm genuinely impressed by the quality, care, and creativity you put into every detail. Thanks again for everything. It’s been a real pleasure working with you!"

"Working with Soumed Studio has been such a good experience. Sou truly understood my vision and brought it to life in a way that feels so authentic and aligned with who I am and what my business stands for. It’s amazing to finally see that vision become reality! Sou is incredibly professional, always quick to respond, and full of thoughtful advice throughout the process. I’m beyond happy with the result and deeply grateful for the care, creativity, and passion that went into every detail."

Kenza - Founder of LITHAMÉ

Antje - Founder of Ātma Studio

SOU & MED, THE FOUNDERS